Concept Design
In-store Companion
Feb 2018
Team: 1 manager, 1 designer
Project length: 10 weeks
Work under Accenture Interactive
The nature of this project is confidential to comply with my non-disclosure agreement.
*Name and some information were altered for confidential purposes.
Summary
The client is a leading home product company, that aims to expand its omnichannel sales strategy through the development of a new e-commerce mobile app.
The team has been engaged to assist in an expedited 10-week discovery phase of this project, focusing on defining the app's concept, target audience, and core functionalities.
Scope of work
- Conduct user research to understand the client's target audience's needs, behaviors, and pain points regarding mobile shopping for home products.
- Identify key opportunities for the client to leverage its existing omnichannel presence within the mobile app experience.
- Develop journey maps to visualise user interactions with the app and potential touchpoints with other sales channels.
- Define the core features and functionalities that will best serve the needs of the target audience and support the client's business goals.
- Create a concept design for the MVP version of the mobile app, outlining core functionalities, user interface (UI) considerations, and overall value proposition.
- Conduct usability testing with real target users to gather feedback on the MVP concept design and iterate based on their insights.
Timeline (10 Weeks):
- Week 1: Project kickoff meeting and user research planning.
- week 2: ideation workshop, analyse user research data, and develop journey maps.
- Week 3-8: Define app concept, outline core functionalities, and create MVP design (wireframes or prototypes).
- Week 9: Conduct usability testing with target users.
- Week 10: Analyse usability testing results and iterate on MVP design.
- Week 11: Finalise deliverables, including reports, concept documents, and feature roadmap for the final presentation.
For more details about this project, please contact me to discuss it in person!